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YTV (TV channel)
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YTV (TV channel) : ウィキペディア英語版
YTV (TV channel)

YTV is a Canadian English-language Category A cable and satellite television specialty channel that is owned by Corus Entertainment. Its programming consists of original live-action and animated television series, movies, and third-party programming from the U.S. cable channel Nickelodeon and other distributors. YTV operates two time-shifted feeds, running on Eastern and Pacific Time Zone schedules. It is available in over 11 million Canadian households as of 2013.
The "YTV" moniker was originally thought by some viewers to be an abbreviation for "Youth Television"; however, the channel's website has denied this, despite the fact that the network originally branded itself as a youth network at launch.
==History==
Launched on September 1, 1988 at 7PM EST with a preview special by John Candy, YTV was the successor to two prior special programming services operated by various Ontario cable companies beginning in the late 1970s. The two largest shareholders in YTV were two cable companies, Rogers Cable and a company known as CUC Broadcasting, which was later acquired by Shaw Communications. By 1995, through various acquisitions and trades, Shaw had secured full control of YTV; it was spun off as part of Corus Entertainment in 1999. The channel continues to be owned by YTV Canada, now wholly owned by Corus Entertainment.

In 1998, YTV began to use a Nickelodeon-style "gross-out" factor in its branding, with much less slime, and began using the slogan "Keep It Weird". Over the years, YTV used a number of different on-air logos, featuring the same arrangement of white letters on various bizarre and imaginative creatures. The logo used on production credits, and presumably the "official" logo, features this arrangement on a red screen of a stylized purple television set. The channel's advertisements often focused on promoting the brand through crude humour.

In the fall of 2005, a new post-6:00 p.m. advertising style was developed for older audiences, which used a much simpler logo and much sleeker packaging with barely any gross-out tactics. In the spring of 2006, the simple logo first appeared on YTV's promos and even appeared on credits of YTV's newer original programming. In 2007, this look was adapted for the entire channel. In September 2009, the logo was changed slightly: it featured new colours, and the background was simplified. Variations to the bumpers were reduced. Instead, there are large, opaque digital on-screen graphics telling viewers which programs are coming next, and promotions of the programs. In September 2012, the logo was changed aesthetically.

In 2013, after Corus Entertainment completed their acquisition of TELETOON Canada Inc, YTV began airing reruns of select Teletoon programming, including original and acquired series. In turn, anime series, such as ''Pokemon'' and the ''Yu-Gi-Oh!'' franchise, as well as a second season of ''Oh No! It's An Alien Invasion'', moved to Teletoon. On October 6, 2014, the channel underwent a brand refresh, with new graphics and bumps created by Eloisa Iturbe Studio. In addition, the channel updated its logo by having it face upwards to the left instead of directly to the audience.〔http://brief.promaxbda.org/content/brand-rebrand-ytv/〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「YTV (TV channel)」の詳細全文を読む



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